Lily Allen says the sex toys in her new Lovehoney collection earned their place through personal testing during downtime on her West End Girl tour. The range takes its inspiration from “Pussy Palace,” a track on the album she’s touring, and includes 5 toys and an advent calendar.
“Everything with my Love, Lily stamp of approval has been tried and tested,” Allen said. She described those breaks between performances as a chance to “relax and unwind.”
For Allen, 41, talking openly about masturbation is part of helping people feel comfortable discovering what they enjoy. She says toys “help you to better understand your body and learn what you like.”
“Why should we deny ourselves enjoyment and the confidence that can come from that?” she said, describing masturbation as self-care and saying there’s “no shame” in it.
Her first Lovehoney collaboration was 6 years ago, after she’d written about her experience in her book. She’s previously released a vibrator with Lovehoney and Womanizer, and says people she knows still message her about the impact the toys have had on their lives.
“Instinctively, I think they’re going to be talking about my music but they’re actually talking about the toys,” Allen said.
She’s also brought that connection into her music merchandise. Earlier in 2026, she released West End Girl on a butt plug-shaped USB, priced at £24.99 through her official store. The listing specified: “Note: This product is a novelty USB device intended for data storage only.”